business

Since Barack Obama won the race for the White House on Nov 4, related merchandise has been snapped up so quickly that memorabilia retailer Jim Warlick opened a second shop last month. He is also planning to open another five temporary stores in the weeks surrounding Mr Obama’s inauguration on Jan 20, an event that could draw several million people.

Mr Warlick is not alone. Mr Obama’s image has boosted merchandise sales for producers, suppliers and even inspired mom-and-pop shops to enter the world of politics for the first time. [...]